Lets Talk About Strategy & Story Telling
Mumbai. Kuala Lumpur. Beijing. Shanghai
+91 98210 57221
khannashekhar@gmail.com
khannashekhar
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Why Work With Me
Shekhar is that rare strategic leader who doesn’t just direct but transforms teams. As Chief Strategy Officer at dentsu India's Media Business, he took over a strategy team that had been without leadership for some time—and within months, rebuilt it into a powerhouse of consumer-centric thinking and innovation. His ‘client-out’ (never agency-in) approach ensured strategies were rooted in business impact, not just media metrics. What stands out is how he leads: empowering people, bridging gaps between data and creativity, and always pushing for solutions that balance brand-building with performance. Whether it’s his obsession with consumer insights or his ability to simplify complex challenges for clients, Shekhar operates at the intersection of sharp business acumen and genuine people leadership. A mentor I would highly recommend to anyone in the industry.
It is with great enthusiasm that I endorse Shekhar, a remarkable professional whose expertise in the Chinese market is nothing short of exceptional. Having worked closely with Shekhar on several projects, I have been consistently impressed by his deep understanding of China's unique business environment and cultural nuances. Shekhar's strategic approach to Dell China's small business sector stands out as a testament to his outstanding capabilities. He possesses a rare combination of technical knowledge and market insight, allowing him to identify and leverage media touchpoints effectively, ensuring Dell's message resonates with the local audience. His ability to stay ahead of market trends and identify opportunities has been instrumental in Dell's success in the region. Shekhar's strategies are not only data-driven but also creatively adapted to meet the evolving needs of the Chinese market.
Shekhar is a strategist and a story teller. He is passionate with his wins and celebrates the good with the bad. He is likeable and very likely that you will love talking to him due to his constantly curious nature. A random conversation could lead to a sharp insight which unleashes an amazing idea. Buy him a drink and you will discover great ideas and good conversations.
Shekhar is always inquisitive and restless to discover hidden reasons and motivations for why people do what they do, I think this quality of Shekhar makes him a better professional at arriving at insights and building brands that connect with consumers.
Shekhar has worked on a few key Tiger Beer projects and was instrumental in developing the strategic direction of the campaigns. He has an inquisitive mind and he will go the extra mile to probe and further understand the insights behind every marketing campaign. He shows great passion in his work and shares the same goal as us - which is to bring the brand to greater heights. I really enjoyed working with him.
Shekhar displays an eagerness to learn about new possibilities and act to explore them. This was evident in the work that he did on some key campaigns like Dil Vs Bill and OMG sale. He demonstrated the ability to work backwards from the customer and come up with penetrating insights that allowed the team to create memorable and interesting work. The most notable aspect was that he not only contributed to the conceptualization of the idea but also played a key part in the execution – which included ideas of on-line offline integration. The campaigns set new standards within banking and won multiple accolades within the Citi Asia pacific network and also at several external forums. With his enthusiasm and passion, I am confident that he will be a useful asset in any team.
